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Email Automation

Make follow-up happen when it should—not when you remember.

Welcome messages, lead magnet delivery, enquiry follow-up and customer emails are easy to postpone when they depend on somebody remembering to send them. I build practical triggered email workflows that respond to forms, signups, purchases and other agreed customer actions.

Triggered follow-up · Lead and customer journeys · UK & international projects · Founder & Director, Creative Fountain Digital Ltd, UK
Common email workflows

Automate the messages that should happen because something happened first.

The strongest email automations begin with a clear trigger and a clear next step. The workflow is scoped around the business event that should cause the message to send.

Welcome journeys

Trigger a welcome message or short onboarding sequence when somebody joins a list, creates an account or becomes a new customer.

Discuss the workflow →

Lead magnet delivery

Send the promised guide, checklist, webinar link or other resource immediately after a valid signup and route the contact into the right follow-up path.

Discuss the workflow →

Enquiry follow-up

Confirm form submissions, notify the right person and trigger a sensible follow-up path after a prospect requests information or a quote.

Discuss the workflow →

Customer-triggered emails

Send agreed messages after purchases, registrations, status changes or other customer actions where the required data and platform support it.

Discuss the workflow →
Practical automation

Connect the trigger, audience, message and next step.

Email Automation is about making a defined communication happen reliably. It can sit inside your email platform or connect forms, ecommerce, CRM and automation tools where the workflow needs more than one system.

Trigger setup

Define the form submission, signup, purchase, tag, status change or other event that should start the workflow.

Audience and segmentation

Route contacts into the appropriate list, tag, group or path where the connected platform supports it.

Email sequence setup

Configure the agreed message sequence, timing and basic conditions using supplied or separately scoped copy.

Form and site connection

Connect supported website forms, landing pages, ecommerce events or CRM actions to the email workflow.

Testing and deliverability checks

Test the agreed trigger path and verify that the intended contact receives or enters the correct workflow.

Workflow handover

Document the basic trigger and flow so you know what starts the automation and what should happen afterwards.

How it works

A short route from manual follow-up to reliable workflow.

The automation starts with the business event, not with a pile of features.

01

Describe the trigger

Tell me what happens now, what should happen next and which email or customer platform is involved.

02

I map the sequence

I define the trigger, audience, messages, timing and required integrations before implementation.

03

We agree scope

You receive the proposed workflow, supported integrations, price and expected turnaround.

04

I build the automation

I configure the agreed workflow and connect the required forms, lists, tags or other systems.

05

Test & hand over

I run through the agreed trigger path and explain what was configured and verified.

Ikenna Brian Ohiaeri
About Ikenna

I am Ikenna Brian Ohiaeri.

I work across websites, ecommerce, digital marketing and business automation. I help businesses solve the digital problems that slow them down—from a WordPress site that has stopped working properly to a new landing page, sales funnel or automated workflow.

I am also the Founder & Director of Creative Fountain Digital Ltd, UK, a digital technology consultancy.

Creative Fountain Digital Ltd, UK ↗Web · Ecommerce · Automation · UK & international clients
What to send

Describe the event that should trigger the email.

Send the trigger, who should receive the message, the email or CRM platform involved, the sequence you want, any existing email copy, timing rules and what should happen after the sequence ends. If the workflow already exists but is broken, mention that too.

FAQ

Before you request the automation.

Which email platforms can you work with?

Mainstream email and CRM tools can be considered where the required trigger, API or native integration is available and the workflow can be safely scoped.

Can you connect a WordPress form to email automation?

Yes. Form-to-email workflows are a common use case, particularly where the form needs to trigger delivery, tagging, notification or follow-up.

Do you write all the emails?

Not by default. Existing copy can be implemented, and copywriting or substantial sequence development can be scoped separately where needed.

Can this include WhatsApp or SMS too?

Possibly, but that becomes a wider automation workflow rather than email-only. I’ll scope the connected channels separately if required.

Can you fix an automation that has stopped working?

Yes, but an existing broken workflow is usually better handled under Automation Rescue.

Do you manage newsletters every week?

No. This service focuses on building defined automated workflows rather than ongoing newsletter production or campaign management.

Email Automation

Tell me what should trigger the message. I’ll map the workflow from there.

Send the trigger, audience, platform and desired follow-up. I’ll tell you what the automation needs and where the handoffs should happen.

Request Email Automation
© 2026 Ikenna Brian Ohiaeri