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Conversion Tracking

Stop guessing which clicks, forms and pages actually create results.

Traffic numbers are useful, but they do not tell you whether the actions that matter are happening. I set up practical conversion tracking for forms, buttons, purchases and other key website actions so you can see whether the journey is producing measurable outcomes.

Forms · Buttons · Purchases · Key actions · UK & international projects
Common tracking jobs

Measure the actions that represent progress toward a real business result.

The right events depend on what your site is trying to achieve. Tracking should be built around meaningful actions rather than collecting data simply because a tool makes it possible.

Form submissions

Track quote requests, contact forms, applications, signups and other completed forms that represent a lead or enquiry.

Discuss the tracking →

Button and link actions

Measure important clicks such as booking buttons, WhatsApp links, call buttons, downloads or other high-intent actions.

Discuss the tracking →

Ecommerce actions

Track supported product, cart, checkout and purchase events where the store platform and analytics setup allow reliable implementation.

Discuss the tracking →

Campaign conversion events

Connect the website actions that matter to the analytics or advertising platforms used to evaluate campaign performance.

Discuss the tracking →
Useful measurement

Track what matters, then verify that it fires when it should.

Conversion Tracking is not just adding a tag and hoping for the best. The implementation needs a defined event, the correct trigger and a test that confirms the platform is receiving the signal you intended.

GA4 event setup

Configure important website actions as measurable events and conversions where Google Analytics is part of the agreed stack.

Advertising pixels and tags

Implement supported conversion events for platforms such as Meta or Google Ads where the required account access and setup are available.

Form tracking

Measure valid submissions or confirmation states rather than relying only on page views or button clicks.

Click and CTA tracking

Track high-value buttons, outbound links, booking actions, phone links and other meaningful website interactions.

Ecommerce event checks

Review supported store events and verify that important purchase-path signals are being sent where required.

Testing and verification

Use the available debugging or platform tools to confirm that agreed events trigger in the expected situations.

How it works

A short route from “I think it converts” to measurable actions.

The setup starts by defining what counts as a conversion for your business.

01

Define the actions

Tell me which forms, buttons, purchases or other actions matter and which analytics or ad platforms you use.

02

I inspect the current setup

I review the site and existing tracking so I know what is already present and what needs to change.

03

We agree scope

You receive the proposed events, platforms, price and expected turnaround before implementation.

04

I configure the tracking

I implement the agreed tags, events or triggers using the safest practical route for the site.

05

Test & hand over

I verify the agreed events and explain what was set up and what you should expect to see afterwards.

Ikenna Brian Ohiaeri
About Ikenna

I am Ikenna Brian Ohiaeri.

I work across websites, ecommerce, digital marketing and business automation. I help businesses solve the digital problems that slow them down—from a WordPress site that has stopped working properly to a new landing page, sales funnel or automated workflow.

I am also the Founder & Director of Creative Fountain Digital Ltd, UK, a digital technology consultancy.

Creative Fountain Digital Ltd, UK ↗Web · Ecommerce · Automation · UK & international clients
What to send

Tell me what counts as a conversion for you.

Send the website URL, the actions you want measured, the analytics or advertising platforms involved, any existing tag manager or pixel setup and examples of the forms, buttons or checkout steps that should count as conversions.

FAQ

Before you request the tracking setup.

Can you set up Google Analytics conversions?

Yes, where GA4 is part of the project and the desired website actions can be reliably identified and tested.

Can you install Meta Pixel or Google Ads conversion tracking?

Yes, where the relevant platform, permissions and website setup support the required implementation.

Can you track form submissions?

Yes. Form submissions are a common conversion event, and the implementation can be based on the successful submission or confirmation state where possible.

Can you track ecommerce purchases?

Yes, on supported ecommerce setups where the purchase event and required data can be implemented and verified safely.

Will you create reports or dashboards?

Basic verification is part of the setup. Ongoing reporting or custom dashboard work is separate unless specifically included in scope.

Does this include cookie-consent or legal compliance work?

No legal advice is included. I can work with an existing consent-management setup where needed, but legal compliance decisions remain with you and your advisers.

Conversion Tracking

Know which actions matter—and whether they are actually happening.

Send the site, the conversions you care about and the platforms you use. I’ll tell you what should be tracked and how the setup can be verified.

Request Conversion Tracking
© 2026 Ikenna Brian Ohiaeri